Small Words uses children’s alphabet fridge magnets to spell out offensive words in playful typographic forms. By presenting these words in abstract forms, the aim is to disempower the slurs that are sometimes hissed across MDF tables or from behind white picket fences.
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Richard was called this at meetings and piss-ups for not having kids but caring about those who did.
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Growing up north of nowhere, Danny heard the word so often he thought it must be his surname.
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Turning up for his first shift, Saeed was greeted by the head chef with a new but familiar nickname.
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The word cut with Tonka toughness. Akio returned the favour by using the wall to rearrange Luke’s Lego.
